The New Bedford Whaling Museum turned one of the simplest pieces of negative customer feedback imaginable into a merchandise hit. In 2020, a Google reviewer gave the Massachusetts museum one star with three words: “Worst aquarium ever.” There was just one problem with the review. The New Bedford Whaling Museum is not an aquarium. For years, the comment became an internal joke among museum staff. Then visitor experience manager Emily Roznoy turned it into a T-shirt design. The

Luxury hospitality brand Rosewood Hotels & Resorts is using one of 2026's biggest cultural moments to turn its global portfolio into something guests can actually wear. As part of its summer program, The Spirit of Celebration, Rosewood partnered with British artist and sportswear designer Christian Jeffery on a limited-edition football jersey inspired by sport, travel, community and the individual identities of Rosewood destinations around the world. But the interesting brand